Hair
Cut, style & finish
- Signature Cut & Blowout$120
- Luxury Blowout & Style$75
- Keratin Smoothing Treatment$280
4 servicesView pricing →
SoHo · New York
Where beauty
becomes artistry
A modern luxury women’s salon devoted to hair, color, makeup, nails, skincare, and bridal beauty — performed by senior artists in an atmosphere of refined calm.
15+
Years of artistry
7
Beauty disciplines
4.9★
Client rating
Our Craft
Services crafted with intention
From precision cuts to bridal artistry, every service is a private ritual — tailored, unhurried, and performed by senior artists.
Hair Color
Balayage, highlights & gloss
- Full Balayage$320
- Partial Highlights$180
- Root Touch-Up$130
4 servicesView pricing →
Makeup
Editorial & event artistry
- Full Glam Makeup$140
- Natural Radiance Look$90
- Bridal Makeup$260
4 servicesView pricing →
Nails
Manicure & nail art
- Luxury Gel Manicure$70
- Spa Pedicure$85
- Nail Art & Embellishment$45
4 servicesView pricing →
Facial & Skincare
Glow & rejuvenation
- Aurelia Signature Facial$160
- HydraGlow Treatment$190
- LED Light Therapy$75
4 servicesView pricing →
Spa
Body & wellness rituals
- Aromatherapy Body Massage$150
- Hot Stone Ritual$175
- Scalp & Hair Spa$95
4 servicesView pricing →
Bridal Beauty
Your day, perfected
- Bridal Hair & Makeup Package$480
- Bridal Party (per person)$160
- Mother of the Bride$180
4 servicesView pricing →
The Aurelia Difference
Why women choose Veloura
We are not a high-volume salon. We are a private studio where senior artists devote their full attention to a single client at a time.
Master Artists
A small team of senior stylists and aestheticians with decades of combined editorial and runway experience.
Private Atmosphere
An intimate, unhurried space designed for calm — no crowded floors, no rushed appointments.
Clean Beauty
Consciously curated, low-toxin products that respect your hair, skin, and the planet.
Bespoke Care
Every service begins with a consultation. Nothing is templated; everything is tailored to you.
100%
Private, one-on-one appointments — never rushed.
Disciplines
Seven disciplines, one standard
Each category is led by a specialist. Hover to explore the craft behind every service.
Hair
Cut, style & finish
Hair Color
Balayage, highlights & gloss
Makeup
Editorial & event artistry
Nails
Manicure & nail art
Facial & Skincare
Glow & rejuvenation
Spa
Body & wellness rituals
Bridal Beauty
Your day, perfected
The Studio
A glimpse of Aurelia
Step inside a space designed for calm — warm, dim, and deliberately unhurried.
Sophisticated salon interior
Elegant curly hairstyle
Chic black and white salon decor
Luxurious hand spa treatment
Makeup brushes and beauty
Soothing facial treatment
Kind Words
Loved by women who expect more
Our clients are editors, artists, brides, and founders. They return because we treat every visit as the only one that matters.
“Aurelia Studio is the only place in the city that truly listens. Every visit feels like a private atelier — the artistry, the calm, the attention to detail. I leave glowing, every single time.”
Isabella Moreau
Creative Director
“They styled my entire bridal party flawlessly. The trial was thoughtful, the day-of service was calm and on time, and my hair and makeup lasted from morning photos to the last dance.”
Sophia Laurent
Bride, Spring 2025
“The balayage here is unmatched. My color has never looked so natural or grown out so gracefully. Aurelia has ruined me for every other salon in New York.”
Amara Chen
Editor-in-Chief
Your private appointment awaits
Reserve your time with a senior artist. We confirm every booking personally — no automated queues, no crowded waiting room.