A salon built on intention
Aurelia Studio began with a single chair and a refusal to treat beauty as a transaction. Today, it remains a private atelier where senior artists devote their full attention to one client at a time.
Founded on a refusal to rush
Elena Aurelia spent fifteen years on editorial sets and runway teams before opening her own studio. She wanted to bring the same level of care, privacy, and craft to everyday beauty — not just to magazine covers.
That ethos still guides us. We are small by design: a tight team of senior artists, a single client per chair, and an atmosphere that feels more like a private home than a salon. We believe beauty is not a product to be sold — it is a ritual to be shared, and a craft to be honored.
Our guiding principles
Master Artistry
Every artist on our team has at least a decade of experience in editorial, runway, or high-end salon work.
One Client at a Time
We never double-book. Your artist is fully yours for the duration of your appointment.
Bespoke Care
Nothing is templated. Every service begins with a consultation and ends with a result made for you.
Clean & Conscious
Low-toxin, cruelty-free products in recyclable packaging — beauty that respects you and the planet.
Fifteen years of craft
The first chair
Founder Elena Aurelia opens a single-chair studio in SoHo with a simple belief: beauty is a private ritual, not a transaction.
A team of seniors
Elena hand-picks a small circle of senior stylists and aestheticians — each with editorial and runway backgrounds.
The new atelier
Aurelia moves into its current Mercer Street atelier — a warm, dim, deliberately unhurried space designed for calm.
Clean beauty
We reformulate every product line around low-toxin, consciously sourced ingredients that respect hair, skin, and planet.
Visit us in SoHo
248 Mercer Street, SoHo, New York, NY 10012
Your private appointment awaits
Reserve your time with a senior artist. We confirm every booking personally — no automated queues, no crowded waiting room.